Episode 3700:57:24Taylor Lorenz & Bridget Todd

Can We Bring Vine Back From the Dead?

Can We Bring Vine Back From the Dead?

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Is 2026 the new 2016? Back then, we didn't know that Facebook could win or lose elections, and become weaponized, that Gamergate-style harassment would take over politics, or that we were about to lose the creative, absurd, and sometimes brilliant short-form video platform Vine.

Here's the good news: We're going to try to recapture the magic of Vine. Rabble’s new app, Divine, is available now at Divine.video and the links below.

To celebrate Divine's launch, we brought back two of our favorite podcast guests: journalist & founder of User Mag, Taylor Lorenz; and the host of the podcast "There Are No Girls on the Internet," Bridget Todd. They talk with Rabble about the rise of Vine, why it failed as a business and got shut down by Twitter, and how that rise & fall rippled throughout the creator economy.

Taylor & Bridget have spent years documenting the evolution of social platforms from the inside out, and Rabble adds some behind the scenes color about the big brains and egos at Twitter. They also talk about what makes Divine different from Vine and existing apps like TikTok and Snapchat.

Here's to a joyful, creative, open internet. Join us on Divine!

The link to download the app is below. Download the app: App Store Google Play ZapStore

In this episode

  1. 00:00Introduction
  2. 01:42The Rise and Impact of Vine
  3. 04:05Simplicity and the Outward-Facing Camera
  4. 07:02Evolution of the Proto-Influencer
  5. 11:27Black Culture and Subverting Power Dynamics
  6. 15:08Curation vs Algorithmic Feeds
  7. 20:21Why Vine Collapsed
  8. 23:27The Culture Gap Between Tech and Creators
  9. 28:13Competition and the Birth of TikTok
  10. 33:14Hope and the Future of Social Media
  11. 38:42Decentralization and User Control
  12. 50:26Bridging Humanity and Technology Taylor’s Substack, User Mag Her podcast, “Power User” Bridget’s Instagram Her podcast, “There Are No Girls on the Internet”